Education material & Webinars

You missed out on any of our open access IoF2020 webinars or education activites performed by our project partners? Below you can download or revisit all of them again.


Education Material

From Use Case to Showcase - 20 Golden Rules
This digital magazine provides guidelines for a successful promotion of your activities on social media and tips on how to amplify your outreach. You can find the magazine via this link or by clicking on the picture below.


UPCOMING: International perspectives on Smart Farming - 17 September at 15:00 - 16:00 CEST
During this webinar we will share insights on high level international developments of smart farming. As the project IOF2020 is coming to an end, the efforts to develop Europe as the Smart Agri-food continent are quite noticeable. In the meanwhile, on other continents, similar initiatives are taking place. As part of a greater international mission to support digital transformation within Agri-food, this webinar will provide you with an overview of key projects / key current developments outside of Europe. 

Register now!

Best Practices and Tools to evaluate User Acceptance - IoF2020 Work Package 4
During this webinar, IoF2020 and ReachOut shared best practices and insights on tools for user acceptance testing in the agrifood and IoT context. User Acceptance Testing (UAT), also known as End-User Testing or Beta testing, is crucial to receive early feedback on usability and relevance of features from your future end-users and to discover, record and correct any defects at an early stage. Basically, it’s the closest thing to a real-world test.
The topic is introduced by Mireille van Hilten of Wageningen Economic Research. She is active as Researcher Business Informatics Agri-food and involved in the User Acceptance Testing (UAT) team of the IOF2020 project. Expert speaker is Alexandre Lefebvre: Operation Manager of ReachOut Platform.

The Innovation Portal Webinar - IoF2020 Work Package 5
How to maintain your European visibility and networking capacities once IoF2020 is over? We might have a solution for free!
The webinar that was held on the 27th of May especially targeted IoF2020 use cases, but anyone could attend and take out benefits from it. The hosts walked trough all the specifics and let no one behind. Have you missed the webinar? No problem, via this link you are able to listen to the webinar. While listing to this webinar you will learn more about the portal, what is in it for the members, how to use it and as closure an interactive session on possible improvements for the platform. 

European Digital Test Farm Network - IoF2020 Work Package 4
The market is full of digital solutions for farmers ranging from simple tools to full-blown farm management systems. However, the objective benefit and impact for the farmer is in many case not clear and some cases not even validated. This webinar is dedicated towards farmers, digital service providers, investors and educators in the agrifood tech domain and gives insights on the test farm concept.
If you are interested to support the establishment of the European Digital Test Farm Network, please visit, register your interest and we will keep you up-to-date on any further developments of the network.

Price Setting for IoT Solutions in Agrifood - IoF2020 Work Package 4
In today's world of digital farm tools, the value of data and data-driven knowledge reaches far across the value chain and business models tend to become rather complex. Costs and benefits are spread across many players and it is hard for a service provider to set a price for their services. In this webinar you will receive practical tips and considerations to define your pricing strategy and price level for IoT services and hardware based on experiences gained in IoF2020. Introduction to the topic by Carlijn Savelkouls of Wageningen Economic Research. Second presenter on Hardware Pricesetting, experiences from Sensowave, is Carlos Callejero. Last speaker on Software Pricesetting, experiences from Agricolus, is Andrea Cruciani. Followed by a Q&A part with participants.


Business Model Challenges - IoF2020 Work Package 4
​​​​What are the business model challenges of platform service models in Agriculture? Learn how Platform Service models are changing the way data or/and information is exchanged in the agri-food sector. Different type of Platform service models allow for value co-creation by offering complementary components and applications that are developed in emerging ecosystems of third party developers. Introducing you to this topic is Jos Verstegen of Wageningen Economic Research. Expert speakers will be Patrick Honcoop of 365FarmNet on distribution platforms for software services. Vik Vandecaveye of CNH industries will tell you more about possible business models for open data exchange.

Consumer Behaviour - IoF2020 Work Package 4
In this webinar researchers from Wageningen Economic Research explain how consumer’s buying behaviour is determined and, in turn, how these insights can be used to enhance influence, marketing efforts and sales.

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